You must be living under a rock if you haven’t seen a ZUS Coffee shop pop up in your neighborhood.
This Malaysian-born coffee chain, founded in 2019 by Venon Tian and Ian Chua, is on a caffeine-fueled mission to take over the Philippine coffee scene. Their goal? 150 stores this 2025.
But here’s the real question:
How is ZUS Coffee growing so fast—and why does it feel like they’re planning to overtake Starbucks?
Spoiler: It’s not just the coffee. It’s marketing done right.
Here’s ZUS Coffee’s playbook—and how you can apply these strategies to your own business.
Make an Offer they Can’t Refuse
ZUS launched with an aggressive Buy 1 Take 1 promos, designed to attract first-time buyers and make it easy for people to share the experience with a friend.
Why It Works:
- Lowers the barrier for trial.
- Creates organic word-of-mouth because people share deals.
- Social media amplifies it (everyone loves posting free stuff).
