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đź’ˇMKTG Idea #2: Short explainer videos
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Creators: Colin and Samir
Video: Are you still playing Wordle?
Followers: 1.08M (Youtube)
Content-Type: Short-form explainer video + Trendjacking + Gamification
Why It Works: The goal of the video is to explain what Wordle is within 30 seconds. But at the same time, the video was able to increase their engagement and searchability by focusing on:
- Trendjacking keywords like "Wordle" and "Squid Game".
- Gamify the video by adding a secret word on the screen, encouraging viewers to leave a comment.
âś… Apply this:
- Choose a trending topic in your niche/industry.
- Summarize the key information and keep it digestible for social media.
- Make it interesting, whether it's a Tiktok video or an infographic. ( Rule #1: Don't make it boring )
- Add a CTA that makes people want to engage with your content. Ask a question, give a poll or give them a secret word to comment on.
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